The Earth Day and the new video on the landscape created by the volcano of La Palma after the eruption

For the fifth consecutive year Earth Day is celebrated with careful audiovisual production that includes the wonderful and unique landscapes of the eight Canary Islands, with a special role dedicated to the new space created by the eruption of the Cumbre Vieja volcano on La Palma. This video will try to reach 5.2 million people, in particular Internet users who have a particular interest in environmental issues and nature tourism.

Earth Day, which is celebrated every 22 April, has in recent years become the perfect excuse to highlight the natural spaces of the Canary Islands which are now enriched by the newborn volcanic environment of La Palma. This new landscape is called to become a major tourist attraction that will serve to promote the economic recovery of Isla Bonita.
The celebration of this event consolidates the fact that the Islas Canarias brand has become a standard-bearer for the defense of the territory and the uniqueness of the different landscapes offered by the archipelago, great natural attributes of the destination.
With the celebration of Earth Day in recent years, the Canary Islands brand aims to strengthen in the minds of tourists its commitment to defending the territory and the uniqueness of the archipelago’s landscapes.

To achieve greater success in communicating this message, the target audience has been segmented so that the content reaches the Internet users most interested in environmental issues, nature tourism and the discovery of the landscapes of the destinations they visit.
Furthermore, it is hoped that this video will go viral on social networks thanks to the emotional message conveyed by the natural environments, fauna and flora of the eight islands.
This year the video was also made in vertical format to be able to share it on the reels of Instagram and its replica on Facebook.
The piece will be broadcast in ten markets: English, German, French, Spanish, Swedish, Italian, Dutch, Belgian, Irish and Norwegian.

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