For the fifth consecutive year Earth Day is celebrated with careful audiovisual production that includes the wonderful and unique landscapes of the eight Canary Islands, with a special role dedicated to the new space created by the eruption of the Cumbre Vieja volcano on La Palma. This video will try to reach 5.2 million people, in particular Internet users who have a particular interest in environmental issues and nature tourism.
Earth Day, which is celebrated every 22 April, has in recent years become the perfect excuse to highlight the natural spaces of the Canary Islands which are now enriched by the newborn volcanic environment of La Palma. This new landscape is called to become a major tourist attraction that will serve to promote the economic recovery of Isla Bonita. The celebration of this event consolidates the fact that the Islas Canarias brand has become a standard-bearer for the defense of the territory and the uniqueness of the different landscapes offered by the archipelago, great natural attributes of the destination. With the celebration of Earth Day in recent years, the Canary Islands brand aims to strengthen in the minds of tourists its commitment to defending the territory and the uniqueness of the archipelago’s landscapes.
To achieve greater success in communicating this message, the target audience has been segmented so that the content reaches the Internet users most interested in environmental issues, nature tourism and the discovery of the landscapes of the destinations they visit. Furthermore, it is hoped that this video will go viral on social networks thanks to the emotional message conveyed by the natural environments, fauna and flora of the eight islands. This year the video was also made in vertical format to be able to share it on the reels of Instagram and its replica on Facebook. The piece will be broadcast in ten markets: English, German, French, Spanish, Swedish, Italian, Dutch, Belgian, Irish and Norwegian.
Gran Canaria is one of the 7 islands that make up the Autonomous Community of the Canaries. It is a thousand kilometers from Cádiz, the closest European port, and 210 kilometers from the coast of North Africa.
381,000 of its 855,000 inhabitants live in Las Palmas de Gran Canaria, the nerve center and capital of the island which, in the years before the pandemic, hosted almost half of the tourists who traveled to the island.
If we think that in normal conditions Gran Canaria could welcome something like 4 and a half million tourists a year, it is easy to understand what kind of importance the island has on a planetary level and how much it is loved by European travelers.
Generally it is German, English, Northern European and Spanish tourists who are most attracted to the beauties of Gran Canaria.
Beaches, sun, nature, gastronomy and the possibility of practicing outdoor sports all year round make this island a unique destination in the world. In recent times, the possibility of working in smart working has added new frontiers to tourism in Gran Canaria.
8000 remote workers now live on the island taking advantage of the high-speed internet connection and the possibility of integrating well into local communities.
For Gran Canaria it means hosting international talent while attracting a new form of tourism. The professionals who decide to come to work on the island are Germans, English, Americans, Italians and French who decide to stay in Gran Canaria for at least 2 months
The climate of the Canary Islands generally favors outdoor sports activities. In particular in Gran Canaria, there are 7 golf courses among which it is necessary to mention the Real Club de Golf of Las Palma, the oldest in all of Spain, whose birth dates back to 1891. The spectacular landscapes of the island also give the opportunity to practice excursions and trekking among incredible scenarios: just imagine what a simple but healthy walk in the dunes of Maspalomas or a trekking on Roque Nublo can be.
Then imagine the coast and the sea, where you can choose between different water sports: from sport fishing, passing through surfing, wind surfing or kite surfing, sailing, scuba diving and much more. Cycling finds in Gran Canaria an excellent response also from professional teams not only for the excellent climate which, even in winter, allows athletes to train in spring climates, but thanks to sinuous and well-kept roads in the interior and spectacular views along the coast..
When it comes to Spain, the sea, mild climates and good food, I never know where to start.
The fish dishes and the restaurants on the coast just so as not to stray too far from the photo above.
But also and above all local products of the land and wines with a controlled designation of origin.
The flavors of Gran Canaria are original and natural, whether they come from the sea or from the land. Patatas arrugadas, sanchocho and many varieties of stews are just some of the typical flavors of the island that you must absolutely try. The only coffee produced in Europe is grown in the Agaete Valley; Bodega Arehucas Rum is the largest and oldest of its kind in the entire European continent.
Gran Canaria is also part of the Saborea España project, created to highlight the products and ingredients of local dishes, as well as the skills of the chefs who cook in the island’s restaurants
A historical and natural heritage
Gran Canaria has unique climatic characteristics thanks to its peaks that reach maximum altitudes above 1900 m above sea level.
This means that it has been defined as a miniature continent and declared by UNESCO as a Biosphere Reserve, thanks to the sustainable development of its environment and the conservation of the species living on the island.
If the tourists who visit Gran Canaria choose it for the climate, the sea and the beaches, it is indisputable that the historical and natural heritage of the island is unmatched in the world.
The natural pools in Guía, the Special Reserve of Los Tilos de Moya, the only remaining laurel forest in Gran Canaria, the Painted Cave Museum and the Archaeological Park, the beaches and steep cliffs around Agaete, the historic center of Arucas, the woods around Osorio in Teror and the Azuaje gorge in Firgas.
How not to mention the Nublo Rural Park and the Special Nature Reserve of the Dunes of Maspalomas which are probably the most representative of the island.
Gran Canaria also offers various archaeological sites not to be missed for any reason in the world, such as the Caves of Valerón (Santa María de Guía), the Roque Bentayga Visitor Center (Tejeda), the Archaeological Park of Maipés (Agaete), the Necropolis of Arteara (San Bartolomé de Tirajana), Cañada de Los Gatos (Mogán), the Visitor Center of the Guayadeque Ravine (Agüimes) and La Fortaleza Visitor Center (Santa Lucia de Tirajana).
Gran Canaria has also been declared a “Tourist Destination Starlight” by the United Nations for education, science and culture (UNESCO).
Astro tourism is one of the flagship projects of Gran Canaria, and has launched at conquer its spectacular night skies by fighting against light contamination in an attempt to restore the right to observe the stars.
The island wishes to recover the quality of the skies that the Aborigines used to see, with unique astronomical indicators, diversifying the range of tourist offerings and opening new windows of knowledge.
To this end, this defense of the skies over Gran Canaria has become the backbone of the intervention of the island’s authorities, while many are working to ensure that the original settlement archaeological site of Risco Caído, in Artenara, is declared World Heritage Site by UNESCO, together with the Areas Sacred of the Montaña de Gran Canaria.
5 curiosities about Gran Canaria
British writer Agatha Christie traveled to Gran Canaria and stayed at the Metropole Hotel. She sat outside for hours and looked out at the sand and seascape. Some of her adventures by Hercules Poirot were written from the terrace of her hotel
Moby Dick, starring Gregory Peck, was shot on Las Canteras Beach in 1954
Researchers from the University of Las Palmas de Gran Canaria are trying to confirm their hypothesis that the 1755 Lisbon earthquake caused a tidal wave that reached Gran Canaria and generated the Maspalomas dunes. (other theories say that the sand came from the Sahara).
Gran Canaria has the “nickname” of miniature continent due to the great variety of landscapes and climates found on the island. On some winter days visitors can be on the beach with a mild 22ºC, then within an hour climb to the top and find snow, 0ºC.
Gran Canaria boasts 33 different protected areas that extend over 66,707 hectares, which is less than half of the total area of the island (42.75%)
I traveled to Lanzarote alone in February 2019, the year before the pandemic. I remember everything very well: the warm sun, the low-season half-empty beaches and the long, very long roads that I traveled in total tranquility with my Opel Corsa hired at the airport.
Lanzarote is a special island. Unique. Like no other. The lava everywhere, the sudden white beaches of fine sand, the white villages and the perfectly maintained roads that run through this divine island. If you can afford a rental car, the off-season is ideal for enjoying the empty streets that never seem to end. The warm winter sun and the less sustained tourism of this period allow you to better enjoy the island without sacrificing beauty and excellent climate. Some afternoons the thermometer of the car has reached to oscillate between 28 and 31 ° C and, if we consider that it was the end of February, that’s not bad!
I do not deny that one of the most beautiful discoveries made on the island, apart from the beautiful beaches and the wonderful people I met, was to discover that, despite the lava covering most of the territory, here it is possible to produce an excellent wine (read article in this regard), so every lunch or tasting stop becomes a further opportunity to fill the day and satisfy the palate …
In Lanzarote, despite the many tourists, I always had the feeling of feeling at home. Perhaps for that constant mild climate, for the flowers, palm trees and cacti. In Lanzarote I loved the beauty of being able to go out every night in the middle of winter for a walk without worrying about the cold, walking on the beach as if it were spring.
In Lanzarote, despite having a rental car, I felt the joy of leaving my Opel parked often to walk under the sun or under the stars or, why not, barefoot in the hot February sand. Yes, because in February, while half of Europe freezes and suffers from the cold, here in the Canaries there are those who enjoy the waves and the sea …and if you fly 4 hours to reach these divine islands, then you want to take off the whim of having lunch outdoors, walk barefoot despite the wind, but also take some selfies in a summer outfit to make your friends “suffer” at home.
… maybe among the narrow streets of some white village
The vineyards of Lanzarote are different from the others. They represent one of the many “battles” that have taken place between man and the environment. If you try to stop in a winery in La Geria and take a taste, you will realize that here the man really managed to win a great challenge. In this case, however, he once made the landscape beautiful and created something good for the earth and the economy.
The vineyards of Lanzarote grow on a basaltic sea of black rocks formed after the eruption of Timanfaya in the 18th century and this is only the first of the many obstacles that a normal vineyard could encounter if it wanted to produce wine grapes. Good wine I mean! To all this we must add the climate of Lanzarote which is heavenly for men but certainly not for the cultivation of grapes: lots of sun, very little rain and even strong winds.
Although everything seems to the limit of the impossible, the wines of Lanzarote continue to win many awards for their goodness and their taste, a sign that behind the work of the farmers there is not only the commitment in wanting to grow something in a difficult condition, but also the great ability to create an excellent product.
El Grifo de Lanzarote won a prize in a Brussels competition for its 2018 Malvasia Volcanica Lias and one for the 2019 Red Collection, ticking it off among 10,000 wines from nearly 50 different countries. Martinon, Rubicon and La Geria also got some awards.
But where does the “secret” of the cultivation of the vineyards of Lanzarote really come from? The winemakers realized that under the lava and ash, the soil formed by sand and clay was still fertile and so they dug deep funnel-shaped holes and planted 3 vines in each of them. They also added semi-circular stone walls to protect the vines from strong winds and the volcanic ash that moves with them.
As for the absence of rain, the layer of lapilli (small fragments of lava) has been exploited, which have a thermo-regulating effect on the subsoil. This facilitates the filtration of rain avoiding evaporation from the soil and maintaining a constant temperature.